If you want to rank your YouTube videos you’ll need to optimize both YouTube and Google. Sounds like too much work? Well, It isn’t, once you read through.
There is a list of hacks which we are about to disclose to you, but before we jump into the technical terms let us give you a view of an overall strategy.
This will not only make you understand the YouTube Algorithm but also help you to do a competitive and comprehensive research on your niche and individual videos. Make sure you go through the entire article along with the tips and bonus tricks to make your channel grow faster.
Here we go!
PLANNING YOUR STRATEGY:
Before jumping into technicalities, lets get this sorted out. Planning your strategy for the growth of your YouTube channel is of utmost importance.
Rule No 1: KEYWORDS:
Use keywords that will help not only on YouTube but also on your google search. Ranking keywords with less traffic will immediately lessen the traffic on your video as well. Our recommendation would be to use keywords with 1000 estimated search a month for beginners.
You can use Keyword Research Tools such as SEMrush or Tube Buddy however some some may get pricy if you’re using it for research.
Rule No 2: THE RECOMMEDATION LIST:
You can get on the list by using similar tags, similar created video contents or if you have similar niche. Search for similar videos and create yours adding your own flavor into it.
This doesn't mean you are copying other content creators but taking the help of your competitors and making them your allies.
Rule No 3: STAY UPDATED ON TREND:
Majority of the population are inclined to searching videos that are on trend at the moment. Get yourself in the game. Know what is trending in your niche and get on with it. For example I typed “how to” on YouTube and google search. And it most likely provided links with “make a mask” or “make cake” etc. etc....
Additional trick? Combine all of these three rules together and bam! 1000 views with your morning cup of coffee.
So, why we are emphasizing on both YouTube and google? Well, YouTube has the second largest search traffic right after google, and it's best to take advantage of both, isn’t it?
Now let's get technical on how to rank YouTube videos and stay at the top of the search game.
Below is the list of 9 Important Factors That Will Help You To Get More Views On Your YouTube Videos
1. THE TITLE:
The title is the most important aspect of the video. Video titles on YouTube are of 100 characters, but they’re cut off after 70 characters. Remember keywords? It will come into play here, use the most consistent and most used keywords for your videos to get traffic,
Be clear and specific and to the point in order to convey why your video should be watched .
2. VIDEO THUMBNAILS:
One might think that thumbnails didn't really matter much, but its quite wrong. Thumbnails actually plays a very important role in creating the very first impression about your content, the viewers often go for the thumbnails after the title search, make sure you take your time to create some creative thumbnails that attract your audience base. Using overlay text and entices will give your brand a flattering image.
3. YOUTUBE TAGS :
Tags help to rank videos within YouTube while keywords makes you rank on google. Get on Tube Buddy and for keyword idea. Select related tags ( less is more), use around 350-400 so the YouTube algorithm isn’t confused.
4. VIDEO DESCRIPTION:
There is a description bar for each video which lets you give a summary of the content. The description should not be less than 250 words, include keywords within the first two sentences, and repeat the keywords for 2-4 times in the course of the description.
Bonus : Throw in your details, your website links, social media accounts links, hashtags, resources, affiliations ( make them know you more personally).
5. ADD A BIT OF SUSPENSE:
In order to make your video engaging, start with a bit of suspense, include sources or statistics or a general overview then jump on to yourself. This will not only increase the watch time but also maintain user engagement.
6. CREATE A PLAYLIST:
Creating playlist with keywords rich videos will optimize your SEO, and generate more traffic in the video. The viewers aren’t the only ones to enjoy playlist!
7. COLLABORATE OR GET FEATURED ON OTHER CHANNELS:
This can be tricky and tough, but if you get the opportunity jump right into it. Getting featured on videos with youtubers of similar niche helps create more audience base.
8. SOCIAL MEDIA MARKETING:
Social Media are one of the most powerful marketing platform in today's digital era, then why not use it to promote your content. Share your videos on maximum social media platforms to gain more user base.
If you have a budget, you can also promote your videos on various social media platforms. One can share their videos on Facebook, Instagram, Twitter, Quora etc. to add more views and subscribers.
9. WORK ON IMPROVING YOUR COTENT:
With everything been said, the content is the premise of all the technical factors, so put in thoughts and work on creating better content than your competitors so that you an always have an upper hand.
CONCLUSION:
Stop holding yourself back and procrastinating. YouTube isn’t only for brands and celebrities. Get yourself on YouTube with the smallest of business or ideas.
It is much easier to generate views on YouTube then on other platforms for it being the primary go-to platform for videos.
If you use some of the tips, it’ll be easier to grow your channel. Be unique and stand your ground, be yourself!
If you are an creator an looking for YouTube Channel Management Services, get in touch with us!
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